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The importance of marketing in healthcare · Brand awareness: having a well-optimized website that has content about the symptoms and issues your patients are. Marketing is important because it allows you to share your products and services with a niche audience strategically. It helps you tell, show, and PROVE to. Marketing campaigns are absolutely vital to any business's success. They provide an opportunity to showcase a brand, differentiate a business from competitors. Sales focus on actually selling the products or services through direct interaction with customers. On the other hand, marketing is much broader and focuses on. A targeted, data-driven healthcare marketing strategy is essential to competing in today's consumer-driven, value-based care landscape.
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